Introducing Sellu's New Pricing Plans: Transparent, Fair, and Built to Scale

Most software built for online sellers follows an annoying playbook: aggressive feature gating, per-listing surcharges, confusing credit math, and auto-renewals designed to trap casual users.

We built Sellu to solve our own frustrations as European sellers on Vinted and Wallapop. Today, we're rolling out a revamped pricing model that reflects our core philosophy: straightforward tiers, zero commission on your sales, and tools that pay for themselves on day one.

Whether you are clearing out twenty items from your wardrobe or running a multi-thousand-item cross-listing operation, here is exactly what each plan offers — and the math behind why we structured it this way.

Why We Overhauled Pricing

Selling secondhand clothing and vintage goods is a margin-conscious business. If you pay €30 to €50 a month for cross-listing software, you need to make four or five extra sales just to break even on your software stack.

We re-engineered Sellu's pricing around three non-negotiable rules:

1. A genuine, usable Free tier: Casual sellers should never be forced onto a paid subscription just to repost a stale listing or try AI autofill.
2. Accessible Pro pricing: Full automation, AI vision, and cross-listing should cost less than a cup of coffee per week.
3. Zero percentage cuts: We charge a flat fee. You keep 100% of what you earn across all 27 regional storefronts.

The Lifetime Free Plan (€0/mo)

The Free Plan is not an expiring trial. It is a permanent, zero-obligation tier built for casual sellers who want to declutter their closets without friction.

What is included:

• 350 publications per month (up to 50 per day).
• 100 AI credits per month for generating optimized titles and descriptions.
• 50 AI Smart Relists per month to restore visibility on stale items.
• 30 automated offers to buyers who favorite your listings.
• Central stock inventory manager for up to 30 items with purchase cost and SKU tracking.
• Financial analytics tracking sales, profit margins, and revenue over the last 30 days.
• 1 connected Vinted account plus Wallapop support.
• 100% account safety running locally in your browser with randomized human intervals.

If you list 10 to 30 items a month, the Free plan gives you everything you need to sell faster without touching a credit card.

Pro Extension Plan (€4.99/mo)

The Pro Extension Plan is designed for active side hustlers and part-time resellers looking to streamline their daily routine and eliminate manual data entry.

At €4.99 per month (or €3.99/mo billed annually), Pro unlocks full access to Sellu's automation and listing engine:

• Unlimited AI Smart Relisting: Relist stagnant items on custom schedules with automatic photo rotation and metadata cleaning to stay at the top of search feeds.
• Cross-Listing (Vinted & Wallapop): Publish and sync your inventory across all 27 European Vinted domains and Wallapop in a few clicks.
• 1,500 publications per month (up to 200 daily).
• 5,000 AI credits per month powered by AI listing autofill — drop your photos, and AI generates search-optimized titles, category mapping, brand detection, color tags, and full item descriptions.
• Full inbox automation: 100 reusable quick-reply templates with dynamic variables, auto-offers to likers, and smart counter-offers.
• Shipping Suite: Batch merge, crop, and print shipping label PDFs with stamped barcodes and order IDs.
• Financial Dashboard 2.0: Complete lifetime history, cost-of-goods (COGS) tracking, and real-time net margin reporting.
• Unlimited connected accounts and cloud inventory backup.

Unlimited Plan (€9.99/mo)

The Unlimited Plan is built for full-time resellers, professional vintage stores, and high-volume operations that demand 24/7 hands-off automation.

At €9.99 per month (or €7.99/mo billed annually), Unlimited removes all boundaries:

• Full Cloud Autopilot: Automations run continuously in the background without requiring your browser tab to stay active.
• Unlimited AI Credits & Vision Autofill: Generate hundreds of complete listings with zero credit constraints or usage caps.
• Instant Auto-Delist: When an item sells on Vinted, Sellu automatically delists or hides the item on Wallapop (and vice versa) to prevent double-selling.
• 24/7 Restocker & Auto-Negotiate: Automatically restock sold items and handle price negotiations within your defined minimum profit thresholds.
• Agentic SEO: Continuous AI optimization of titles, tags, and descriptions to rank higher in marketplace search algorithms.
• Unlimited listing templates & daily publications.
• Priority 24/7 Support: Direct access to our engineering and support team via dedicated channels.

The ROI Math for Resellers: How 1 Sale Covers Everything

Reselling tools should be profit generators, not overhead expenses. Here is the realistic breakdown of how Sellu pays for itself:

Pro Extension Subscription: €4.99 / month (~€0.16 / day)

Average secondhand clothing profit: €12.00 – €25.00 per item
Average time spent manually relisting 1 item: 3 minutes
Average time spent writing 1 listing description: 4 minutes

When you have 50 items sitting in your wardrobe, algorithmic staleness causes your impressions to drop by up to 80% after two weeks.

• Using AI Smart Relisting brings those 50 items back to the top of search feeds in seconds.
• Using Auto-Offers sends instant discount triggers to high-intent buyers who just favorited an item.

Selling just one €15 item that would have otherwise gone unsold covers three full months of Sellu Pro.

Beyond direct sales, consider the labor savings: automating listing drafts with AI autofill and batch relisting saves the average reseller 12 to 18 hours every month.

Plan Comparison at a Glance

Built for Safety First

Every feature across all plans is designed around platform compliance. Sellu executes actions with randomized human delays, natural browsing intervals, and safety thresholds to protect your seller standing. Learn more about our technical architecture in our guide to marketplace account safety.

FAQ

Is the Free plan truly free forever?
Yes. You can use Sellu's Free plan for as long as you want without entering a credit card or signing a contract. It provides 350 publications and 100 AI credits every month.

How does 1 sale pay for the Pro Extension plan?
At €4.99/month, Sellu costs roughly €0.16 a day. Closing a single additional sale from an automated offer or a scheduled relist covers your subscription cost multiple times over.

When should I upgrade to the Unlimited plan?
If you manage high inventory volume, sell simultaneously on Vinted and Wallapop and need instant auto-delist protection against double-selling, or want 24/7 cloud autopilot running without keeping your computer on, Unlimited is the best fit.

Does Sellu take any commission or percentage fee on my sales?
Never. We operate on a fixed software subscription model. 100% of your sale revenues and profits remain yours.

Are my Vinted and Wallapop accounts safe on all plans?
Yes. Sellu uses localized browser execution and human-paced pacing algorithms to ensure automation mirrors authentic human interaction.

Ready to put your shop on autopilot?

• Compare all plan details on our Pricing Page.
• Install Sellu for Chrome to start free in seconds.